Video Topic Series

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Introduction to Behavioral Economics

2:38min

Dive deeper into students’ everyday thought processes...

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How We Are Affected by Preference

2:46min

Find out how much preference influences people’s final...

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How We Are Affected by Others

2:14min

Discover the ways that outside influences can "nudge"...

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How We Are Affected by Price

2:04min

Take a closer look at everyday buying habits as students...

How We Are Affected by Price

Take a closer look at everyday buying habits as students learn how to navigate price “anchoring” and understand the influence of price on economics.

Supporting Resources

Learn how you can incorporate thought-provoking Behavioral Economics topics into your lessons with a comprehensive educator guide, classroom slideshow and challenge activity.

About the Video Topic Series

Do humans defy logic and reason when they make financial decisions?Explore the ways psychology informs economic decision-making with this four-part Behavioral Economics Digital Lesson Series. Reframe core economics concepts in exciting new ways with a series of turnkey lesson resources including video, student activity, educator guide and more.